India’s Jersey Sponsorship Rights Sold for ₹579 Crore

CricDiary: Apollo Tyres has secured the jersey sponsorship rights for the Indian cricket team for a record ₹579 crore. The tyres major outbid Canva (₹544 crore) and JK Cements (₹477 crore). The landmark two-and-a-half-year deal covers 121 bilateral fixtures and 21 International Cricket Council (ICC) games.

The Gurgaon-headquartered company, with operations in over 100 countries, will pay nearly ₹4.77 crore per game. The rates vary between bilateral and ICC tournaments. The Board of Control for Cricket in India (BCCI) had set the base price at ₹3.5 crore for bilateral matches and ₹1.5 crore for ICC World Cup games.

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“The unmatched popularity of cricket makes it an honour for us to become Team India’s lead sponsor. This partnership reflects national pride, reinforces consumer trust, and showcases Apollo as a category leader while supporting Indian sport at its highest level,” said Neeraj Kanwar, vice-chairman and managing director of Apollo Tyres.